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ArchworX Labs — Brand & Logo

ARCHWORX LABS

2026
< 1 Week
ArchworX Labs is a revenue-infrastructure consultancy — it architects "Revenue Operating Systems" (CRM, AI, automation, and revenue operations) that help clinics and real-estate businesses capture, convert, and scale revenue predictably. The identity centers on the "X" in ArchworX — a structural cross where pipelines and systems intersect — rendered in a deep oxblood with a machined, beveled depth. It reads serious, premium, and engineered, paired with a confident geometric wordmark over a fine rule. We delivered a full system — primary lockup, white-reversed lockup, and the standalone X monogram/favicon — on an oxblood, wine, ink, and stone palette with Archivo as the typeface, plus a multi-page brand guidelines document. The identity then went straight into application: a LinkedIn brand kit with matching covers for the founder's personal profile ("Designing Systems. Driving Revenue.") and the company page — the brand working in the wild, not just on a board. The delivered covers were chosen from an 18-round design exploration — split panels, blueprints, revenue curves, and flywheels — a selection of which appears below.

Technologies & Tools

Logo DesignBrand IdentitySocial CoversVector / SVGColor TheoryTypography
Primary Logo Lockup
Primary Logo Lockup

The Challenge

Commissioned mid-way through the ArchworX Labs website build — the client liked how the engagement was running and extended it from the build to the identity itself. The brief: give a B2B revenue consultancy an identity as precise and premium as the systems it builds — confident and engineered, working from a favicon to a pitch deck, across Dubai and Pune.

Our Solution

A structural oxblood "X" monogram and a geometric ArchworX Labs wordmark, delivered as a complete light-primary logo system (primary, reversed, monogram) on an oxblood / ink / stone palette with Archivo type and full brand guidelines.

The Results

  • Distinctive structural "X" monogram — premium, engineered, ownable
  • Full logo system — primary, white-reversed, and monogram/favicon
  • Disciplined oxblood + ink + stone palette with Archivo type
  • Scales cleanly from favicon to large-format
  • Delivered with a multi-page brand guidelines document
  • LinkedIn brand kit — covers chosen from an 18-round design exploration
  • The engagement extended from build to identity — part of a standing long-term partnership
Brand in application

The identity, working in the wild

A brand only counts when it ships — here it is applied to real collateral.

LinkedIn cover — founder profile
LinkedIn cover — founder profile ("Designing Systems. Driving Revenue.") — the delivered direction
LinkedIn cover — company page
LinkedIn cover — company page — the delivered direction
LinkedIn company cover — v1 waves, dark
LinkedIn company cover — v1 (waves), dark
LinkedIn company cover — v1 waves, light
LinkedIn company cover — v1 (waves), light
LinkedIn company cover — v3 services, dark
LinkedIn company cover — v3 (services), dark
LinkedIn company cover — v3 services, light
LinkedIn company cover — v3 (services), light
Cover exploration — split panel
Exploration — split panel: ink and stone divided by the oxblood rule
Cover exploration — stone light
Exploration — stone light: the light-primary treatment
Cover exploration — dusk horizon
Exploration — dusk horizon: a gradient-field treatment
Cover exploration — revenue curve
Exploration — revenue curve: growth drawn as a system
Cover exploration — system blueprint
Exploration — system blueprint: the engineered-schematic angle
Cover exploration — revenue flywheel
Exploration — revenue flywheel: attract → convert → retain around the X

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