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NEXINFINITY META Brand

NEXINFINITY META

2025
< 1 Month
NEXINFINITY META is the master brand of the NIM family, and its identity had to do double duty: stand on its own as a confident technology brand, and act as the parent every NIM product (NIM Arts, NIM Soul, NIM Sports, and more) visibly belongs to. At its heart is an infinity-inspired mark — two interlocking loops that read as an "N" and "M" while symbolising infinite possibilities and meta-level thinking — carried in a single, ownable teal (#349C98). The wordmark is set in Gabarito, in confident even caps. The identity ships as a complete system: horizontal, stacked, icon-only, and monochrome lockups; an ink-led color palette with teal as the one brand colour; type rules; and a full brand guidelines document covering clear-space, minimum sizes, misuse, and voice. It also lives in application — a LinkedIn brand kit with matching covers for the founder's profile ("We don't do IT. We build what your business runs on.") and the company page, and a print-ready business card in two colourways — the black teal-on-ink founder card and a soft sea-foam variant — each backed by a scan-to-save QR that opens a smart digital card. The same system, working in the feed and in the hand.

Technologies & Tools

Brand StrategyLogo DesignSocial CoversPrint CollateralVector / SVGColor TheoryTypography
Primary Logo Lockup
Primary Logo Lockup

The Challenge

Build a memorable identity that signals innovation, reliability, and technical excellence in a crowded market — and works as the consistent parent brand across an expanding family of NIM products.

Our Solution

A distinctive infinity mark and a disciplined teal-on-ink system, delivered as a full logo kit plus a written brand guidelines document so the brand stays consistent everywhere it appears.

The Results

  • Ownable infinity mark that anchors the whole NIM family
  • Full lockup system — horizontal, stacked, icon-only, and monochrome
  • Disciplined teal-on-ink palette with clear usage rules
  • Complete brand guidelines document (clear-space, misuse, color, voice)
  • Delivered as scalable vector (SVG) assets
  • LinkedIn brand kit — matching founder + company-page covers
  • Print-ready business card — black + sea-foam colourways, QR scan-to-save back
Brand in application

The identity, working in the wild

A brand only counts when it ships — here it is applied to real collateral.

LinkedIn cover — founder profile
LinkedIn cover — founder profile
LinkedIn cover — company page
LinkedIn cover — company page
Business card, black colourway — front (founder)
Business card — black · front
Business card, black colourway — back (scan-to-save QR)
Business card — black · back, scan-to-save QR
Business card, sea-foam colourway — front (founder)
Business card — sea-foam · front
Business card, sea-foam colourway — back (scan-to-save QR)
Business card — sea-foam · back, scan-to-save QR

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