SPECTRUM CONFERENCE · TOWERS MARKETING GROUP — MIAMI, USA
SPECTRUM — Interventional Oncology Conference
SPECTRUM is a multidisciplinary interventional-oncology conference — four days of expert-led lectures, tumour boards, case presentations and hands-on workshops at the JW Marriott Miami (January 14–17, 2027), accredited for continuing medical education.
Their existing website no longer matched the standing of an internationally-faculty-led meeting. We rebuilt it from the ground up into a fast, fully prerendered Next.js platform with a bespoke editorial design language — "The Spectrum Record" — where light disperses once in the hero and the spectrum is then rationed as a fine accent through an otherwise calm, journal-of-record layout.
Highlights include:
• A cinematic video cover cut from the conference's own footage, with a live countdown and add-to-calendar
• A searchable faculty contributor index of all 91 invited speakers — every portrait self-hosted, each click-through to a full biography
• Registration rate card, a four-day agenda, abstracts, scholarship, venue and exhibitor sections
• Full dark and light themes that follow the visitor's system preference, with a one-tap toggle — the entire site is designed and verified in both
• Compliance built into the code: accredited-CME credit language and commercial-supporter logos are handled by locked components, so they can never render where the accreditation rules forbid
• A complete share, SEO and structured-data layer (Event schema, per-page canonicals, sitemap, 301 redirects) — migration-ready for the client's own domain
Technologies & tools
- Next.js
- React
- TypeScript
- Tailwind CSS
- Motion
- Vercel
From the brief to what shipped
The challenge
SPECTRUM came to us after a previous vendor had stopped responding properly, leaving work below the standard an internationally-faculty-led CME meeting requires — a real risk when medical-education content carries strict accreditation rules (ACCME / AMA) that a site must never break. What they wanted was not a one-off rebuild but one reliable partner for the long term, so they would never be back in this position again.
Our solution
Having already seen our delivery across this client network — GPH Journals, South Florida Urology News, and the Abbhi Foundation and Global Cancer Care Foundation platforms — they asked us to take SPECTRUM on as a long-term engagement. We rebuilt it on Next.js with a bespoke "journal of record" design system: a cinematic video cover, a searchable 91-person faculty index with full biographies, and clear sections for registration, agenda, abstracts, scholarship and venue. Accreditation and commercial-supporter rules are enforced in code via locked components, and the site ships with a full SEO / structured-data layer, self-hosted assets and 301 redirects so it can cut over to the client's own domain without breaking a link.
What shipped
Ground-up rebuild into a fast, fully prerendered Next.js platform
Searchable index of all 91 invited faculty, each with a full click-through biography
Designed and shipped in full dark and light themes, following the visitor's system preference
ACCME / AMA accreditation rules enforced in code, so compliant content can never render out of place
Bespoke "journal of record" editorial design — premium, calm, and unmistakably its own
First phase delivered and live — the engagement continues as the long-term partnership the client asked for
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