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SPECTRUM — Interventional Oncology Conference

SPECTRUM CONFERENCE · TOWERS MARKETING GROUP — MIAMI, USA

2026
SPECTRUM is a multidisciplinary interventional-oncology conference — four days of expert-led lectures, tumour boards, case presentations and hands-on workshops at the JW Marriott Miami (January 14–17, 2027), accredited for continuing medical education. Their existing website no longer matched the standing of an internationally-faculty-led meeting. We rebuilt it from the ground up into a fast, fully prerendered Next.js platform with a bespoke editorial design language — "The Spectrum Record" — where light disperses once in the hero and the spectrum is then rationed as a fine accent through an otherwise calm, journal-of-record layout. Highlights include: • A cinematic video cover cut from the conference's own footage, with a live countdown and add-to-calendar • A searchable faculty contributor index of all 91 invited speakers — every portrait self-hosted, each click-through to a full biography • Registration rate card, a four-day agenda, abstracts, scholarship, venue and exhibitor sections • Full dark and light themes that follow the visitor's system preference, with a one-tap toggle — the entire site is designed and verified in both • Compliance built into the code: accredited-CME credit language and commercial-supporter logos are handled by locked components, so they can never render where the accreditation rules forbid • A complete share, SEO and structured-data layer (Event schema, per-page canonicals, sitemap, 301 redirects) — migration-ready for the client's own domain

Technologies & Tools

Next.jsReactTypeScriptTailwind CSSMotionVercel
SPECTRUM cinematic video cover
SPECTRUM cinematic video cover

The Challenge

The conference's existing site was an ageing content-managed build that no longer reflected the calibre of an internationally-faculty-led CME meeting — and medical-education content carries strict accreditation rules (ACCME / AMA) that a redesign must never break.

Our Solution

We rebuilt SPECTRUM on Next.js with a bespoke "journal of record" design system: a cinematic video cover, a searchable 91-person faculty index with full biographies, and clear sections for registration, agenda, abstracts, scholarship and venue. Accreditation and commercial-supporter rules are enforced in code via locked components, and the site ships with a full SEO / structured-data layer, self-hosted assets and 301 redirects so it can cut over to the client's own domain without breaking a link.

The Results

  • Ground-up rebuild into a fast, fully prerendered Next.js platform
  • Searchable index of all 91 invited faculty, each with a full click-through biography
  • Designed and shipped in full dark and light themes, following the visitor's system preference
  • ACCME / AMA accreditation rules enforced in code, so compliant content can never render out of place
  • Bespoke "journal of record" editorial design — premium, calm, and unmistakably its own

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